Wednesday, February 21, 2007

"Can you promote my band, too?" Maybe.

The inevitable question has of course been asked: "Can you promote X band, too?"

The short answer is maybe. The long answer goes a bit like this. This whole campaign is a proof of concept, to show that podcasting can, as a social movement, make a social and economic impact on a large scale in an organized fashion. One of the unstated goals of an event like this is to make it a template that others can use for future projects. Nothing here is being done in secret, in true new media fashion. What you see is what you get.

For this campaign, we're focusing just on Black Lab's song, Mine Again.

That said, the Bum Rush site will still get lots of traffic and attention in the days and weeks after the campaign is over. If there is enough interest, we'd be more than happy to change the iTunes link on that page every week to feature a new band. It'd be like New Music Tuesdays, only a podsafe indie version instead.

If you like this idea, if you are at all interested in this idea, here are my proposed requirements:

1. The band obviously has to be in iTunes.
2. The band must be podsafe. To be podsafe, you must either have your material on the Podsafe Music Network, IODA Promonet, or the Creative Commons music site with a CC 2.5 By-SA license.
3. The band has to not suck. I'm open to suggestions about how to judge this; my initial thinking out loud is to pick 10 podsafe music shows (Accident Hash, PMC Top 10, etc.) and pull bands from their playlists. Other suggestions that are more objective and well thought out are welcome.

Please post your thoughts in the comments. Remember, NONE of the above is set in stone, so constructive discussion may well shape what happens on March 23 and after.


Chris Brogan said...

At a buck or two a song, we can do a few of these after we prove the point. But then again, doesn't this point to more promotions and a general overall need to replace the current promotion-purchase models?

Christopher said...

It does. What would we replace it with?

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