50% of your purchases will go to college scholarships

Paul Durham from Black Lab recently made the announcement about Bum Rush the Charts that the band will donate a full 50% of all purchases to the college scholarships fund. This is huge news - and very generous of Black Lab. Like any indie band, they need to put food on the table, too, and to be willing to contribute back to the community a full 50% of purchases is incredible.

If you were concerned that Bum Rush the Charts was merely a marketing ploy to help a band get rich quick, let's put those fears to rest. With Paul Durham's announcement, the math for Bum Rush the Charts is very different.

On a 99 cent purchase of an RIAA artist:
- 19 cents goes to Apple
- 75 cents goes to the label
- 5 cents goes to the artist

On a 99 cent purchase of Mine Again on March 22:
- 14 cents goes to Apple
- 5 cents goes to the scholarship fund directly
- 40 cents goes to the band
- 40 cents goes to the scholarship fund via Black Lab's donation

We're happier than ever and more sure than ever that Black Lab was the right choice for Bum Rush the Charts, and we hope that you'll be more eager than ever to support this movement. Spread the word - Bum Rush the Charts on March 22!

UPDATE:

Here's a message from Paul Durham of Black Lab!